• Motherhood Melbourne

How a bra fit specialist can help you feel supported.


So, you've had a baby or three. Sure your chest expanded during pregnancy, then out comes baby and BAAM! You're left with something completely different than expected. Once we enter motherhood our 'girls' are no longer getting dolled up in pretty bra's but instead hibernate in beige. Cobwebs start to form and before we know it, it's been 5 years since we last bought ourselves a new bra. One that actually supports us and makes us smile like a gorgeous bestie. After Erin become a mama she decided to help women select quality made underwear in the comfort of their own homes. She knows women, especially mothers don't have time to get out. In this post, Erin shares her story about why she became a Bra Fit Specialist and also extra tips about the 7 essential bras every woman should own.

HOOD MAMA SPECIAL: A FREE bra of your choice when you host 8-10 of your besties for a group fitting. Join the hood to receive the special code to book.


Take it away Erin...

If you're a woman like I am, then you've got boobs. If you're also a mum like I am, then you'll know how hard it can be to go shopping for yourself. Put those two together and you're in desperate need of a well fitted bra with no time to make this happen.

7 months ago my son Mitchell was born - 11 days overdue, 15 hours of labour and a very traumatic emergency Caesarian birth. Since then I've managed to get to the hairdresser twice, shopping a handful of times and a few waxing appointments; all of with my little man in tow. So trust me when I say I understand how hard it can be to prioritise yourself.

If you haven't heard of or worn Intimo lingerie before then we need to fix this situation STAT. I would tell you to head to the website at this point but I know you will get distracted by the gorgeousness that is Intimo and you'll forget to read the rest of my story.

After years of being a loyal Intimo customer, I decided to make the leap into business owner. I hoped that I would be able to find a better work life balance than that offered to me by my Social Work career in Child Protection. I wanted to find the 'Erin' part of my life again that had seemed to vanish when my son entered the world. I also wanted to spend time with other women like me, helping them to find their #feelgoodfit in some beautiful lingerie that I too have worn religiously for years.


It was once I started Intimo that I realised how convenient it is for other mothers out there to have a personal bra fitting and shopping experience in the comfort of their own home. You don't have to go anywhere, and you don't have to worry about fitting in a trip to the shops around nap/feeding/kinder/school/work times.

Every woman needs at least 7 bras in her lingerie draw: 3 everyday bras (1 to wear, 1 in the draw, 1 in the wash), 1 convertible bra, 1 sports bra and 2 special occasion bras. So think about your lingerie draw and what it's missing?

Here's a few other things you should know about what I offer:

- I come to your home or office or anywhere that is convenient for you and offer both one on one and group fittings for all women to ensure they're wearing the correct size bra (80% of women are not, so chances are you are one of them...especially if you haven't been fitted since you were pregnant/post pregnancy and post breastfeeding).

- Intimo offers amazing hostess rewards for hosting your own group fitting, including vouchers, half price garments and credits and often have promotions for guests too.

- The opportunity to join my team and grow your own Intimo business, so that you too can enjoy the flexibility of running your own business around your children's and family's lives so that you can watch them grow and earn money to give them the life you want!

So come on mamas, do something for yourself this new year, host an Intimo session with your girlfriends, buy yourself some practical, comfortable lingerie and some sexy lingerie, feel good about your body and spoil yourself for once! Think of all the baby clothes and nappies and toys you've bought, it's about time you buy something for yourself. It's easy, fun and you will be rewarded with some beautiful lingerie for very little or nothing at all!


Erin Wegener

Intimo is an Australian company that has been providing women with beautiful well fitting lingerie for over 20 years.

Hood: Greensborough

Biz owner: Erin Wegener

Favourite café: Mabel Jones

Coffee order: I love a quality hot chocolate in the cooler months!





Join the hood to receive the HOOD MAMA SPECIAL.


Are you a Melbourne mover & shaker? Does your biz make mother's lives easier, better and brighter? We'd love to showcase your dreams and help Melbourne mums on their quest to shop small and support locals. Have a look at our Celebrate Melbourne page for more info.